This week opens with an eerie beginning in the twilight of the wannabes rented mansion. Sir Alan gets off his pedestal for an hour or so and visits the wannabes in the house. He announces that this task involves creating a new kind of biscuit, the teams then need to launch and market it to three supermarkets of Lord Shug’s choice.
Team Logic: Tom, Susan, Melody, Zoe
Team Venture: Helen, Jim, Natasha
Jim from Venture treks off on his own to Wales to the development centre as do Melody and Tom from Logic. The ideas aren’t too disastrous, but Venture decide on a kids after-school snack which Jim then smothers in chocolate and sugar with no consideration for the health-conscious yummy mummy culture we live in. Tom goes a bit mental with his inventors-mind and slams together several biscuit ideas at once.
“Special Stars” seems to be missing the mark completely as the final decision for Logic. Natasha heckles small children in a local supermarket (without consulting the parents or guardians beforehand) and doesn’t seem to get much attention or feedback from other shoppers.
“Bix Mix” is the final design, brand and idea for Venture. With the concept of the perfect biscuits to “snap and share” they certainly have the stronger idea. One of the main concerns about this biscuit and indeed both brands of biscuit is that neither is healthy or is marketed in such a way.
I must openly confess I couldn’t watch Tom and Melody role-play in the pitch- it seems they haven’t learned a darn thing since the arrived on day one! Then even more cringe-worthy, in Asda Melody and Zoe eek out a role play in front of shoppers, switching the market to “share with your girlfriends” instead of “everybody”. Tom makes a good observation and notes that Zoe put Melody with him on the development side because Zoe doesn’t want to work with Melody- who the hell does?
The boardroom is nigh and we get a quick glimpse of the woman to match the mysterious voice who summons the wannabe’s to the boardroom via phone- nothing to write home about.
Logic are the first to meet the witty retorts of Sir Alan followed by Venture; Jim gets a royal sass from big Al for being awarded BBIW (Biggest Bullshitter In the World).
“Bix Mix” get absolutely no sales at all whereas Special Stars gest a “healthy” order of 800,000 from Asda.
The team leader of Logic (Zoe) is passing the blame onto the biscuit itself, so subsequently onto Tom. Susan gets on with the blame game when they are summoned back into the board room and no surprise Tom is on the other end. Melody then defends her ideas from the market research session which were awful by all standards.
Zoe brings back Tom and Melody, and so for one more week Susan is safe.
Quotes of the week: “Actually when the school bell rings out it’s an opportunity for the child to have a their own time and for the treat time to be an end time treat”- Natasha waffles on in the pitch, if anybody knows what she’s talking about then do come forward
Wannabe of the week: Helen was my wannabe of the week. Helen was good at selling and seems to me to be the strongest of the girls in this episode.
Reject of the week: Zoe gets shown the door- I couldn’t be happier especially as Tom so kindly gave her a kiss goodbye and she didn’t acknowledge him at all
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