Saturday, 18 June 2011

Episode 7 - Freemium Magazine Launch

Team Venture: Zoe, Glenn, Susan, Jim
Team Logic: Natasha, Helen, Tom, Melody, Leon
The wannabe's are awoken first thing and transported to Fleet Street. Alan Sugar is transported down in a lift in this vast expanse of an office block like some intergalactic space lord, I do wish they would just keep a respectable tone in this show and sometimes they really do fail. The task this week is to create a free magazine, the wannabes must then pitch the magazine to advertising and publishing companies to get money from the ads.
A bit of flirting between Emerald Jim (Team Leader) and Zoe- yes, it’s as frightening as it sounds. Jim pitches the mature magazine publication- with all of them most likely being born in the 70s or 80s I am sure they have their demographic nailed. 
Team Venture head to a Bowling club for their market research group; where one person reads The Economist and another reads Viz its worth changing your angle, as your idea of “Hip Replacement” isn’t going to impress. I may not be over sixty but I am offended by their brainstorming ideas “Hip Replacement”- I would sooner see my gran her reading Playgirl than a publication with that title.
Team Logic start shooting the front cover for the lads mag, which the market research group claimed they want some boob, but also articles that raise the intellectual bar- needless to say they miss the mark and before you know it there is a glamour model wearing Tom’s jacket and a yellow hard hat in a studio. Tom is of course in his element as his suit jacket gets more action dressing the model that he himself will probably ever get.
The pitch for “Hip replacement” went as well as the market research- Jim was the only one excited, and even his focus and zeal was waning by the end of the pitch. When Glenn led the way for a pitch I had to skip past the painful silence; so for a few minutes I had no idea what was said. I don’t want to get stressed watching the Apprentice and even though Glenn is kind of a geezer and over compensating and most importantly “not being funny” I don’t want to watch him suffer. 
Natasha dominates the pitch for “Covered” magazine to the last advertising company. Her demand to be in charge gets quite awkward as she inserts the word “yea” after every sentence and statement and on several occasions just says “yea” by way of an answer.
In the boardroom team Logic blow Venture out of the water with an offer of £60,000 from one investor which tips them way over the edge; the biggest problem being that Venture got an offer of zero from one advertising company. Logic are rewarded for their work and are given fencing lessons (which will no doubt come in handy in this business world where deals are settled with swords) Lord Sugar makes a joke about Errol Flynn, a reference not one of the wannabe’s understood.
Susan in her quite adorable way is saying how she never made any final decisions on anything and just went along with everybody else- sound familiar from the last seven weeks? In the boardroom Jim’s backstabbing ways come out in full form when he begins passing the blame around the table and once again Susan gets targeted and unsurprisingly that scary flirting between Zoe and Jim results in Zoe being safe from returning to the boardroom. After much arguing his Lordship taunts us and makes us think Susan might be going but he then throws us a curveball…
Reject of the week- Glenn gets the boot, although I do believe this week he should’ve been spared, as Jim proved he isn’t especially good at being in charge and cannot handle the responsibility
Melody is my wannabe of the week- she was slightly less annoying and didn’t jump right to questioning every idea unnecessarily
“I’ve never seen so many boobs in one place”- Melody gets my quote of the week and if you don’t see it in context then you may assume she’s talking about her present company, no it’s just about boobs.
See you next week

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